Louis Vuitton has condemned scandalous Britney Spears
21 November 2007Usually leading brands and celebrities are friends, however, when the faultless reputation of the company and star scandals collide, friendly character can get attitudes of unfriendly relations. So, the sensation around Britney’s behavior has led to that elite brand Louis Vuitton has addressed in court in order not to deal with the scandalous singer.
On November, 19th in court of Los Angeles has passed hearing the next case concerning Britney Spears. This time judges have again appeared not on Britney’s party, who “has offended” company Louis Vuitton, using the trade mark of a brand in her last video.
In video for the song “Do something” in one of episodes the girl flies on the sky on the wheel pink “Hammer”, which control panel is sheathed by a fabric with the image of trade mark Louis Vuitton, decorated by cherries. Possibly, in any other case the company would ignore it or even would be delighted to similar advertising, however, apparently, the situation, into which the pop-princess has got, has made her not most desirable object for cooperation.
LV management has not sheared Britney’s sympathy to their brand and they have insisted on forbidding this video and to obliging Britney not to use their trade mark in her videos any more. Judges have satisfied the requirement of the claimant, having decided the singer to pay the penalty at a rate of 117 600 dollars, and also to pay the additional penalty - 1 470 dollars daily - until the video will not be removed from the Internet. As foreign mass-media inform, now the “Do Something” is forbidden by court for translation on the European TV.
