Puff Diddy will produce luxury vodka
31 October 2007The most abrupt rapper of America and an icon hip-hop style Sean “Diddy” Combs, well-known as Puff Diddy, expands his business and moves ahead in area of luxury-business. Recently it became known, that Puff Diddy became the co-owner of brand Diageo Premium Vodka and now he can be named the alcoholic magnate.
The 37-year-old rapper has signed the long-term contract with company Diageo PLC according to which he will develop super bonus brand Ciroc Vodka and receive 50 percent of profit. According to representative Diageo, the income of new business in case business will go successfully, can make 100 million dollars.
Diddy has emphasized, that his cooperation with Diageo is not fashionable now affair, but his everyday business. At the meeting with journalists Diddy has promised, that he will offer an exclusive product to people, who have got used to take only the best from the life. He has also added that he cannot force to grow fond of anybody vodka. But after buyers will try Ciroc Vodka, they will like it.
It is doubtless, that shortly vodka from Diddy will become a desirable product at any club and bar. Diddy has already had successful line of clothes in hip-hop style, a perfumery line, and also a management of the largest sound recording company Bad Boy Worldwide Entertainment.
